Staff Reporters
Feb 09, 2024

APAC marketers navigate ethical challenges amid global surge in sports media spend

TOP OF THE CHARTS: WARC's latest insights reveal five key trends impacting marketing leaders today, including the challenge of overcoming 'sportswashing' as media investment rises in the industry

Photo: Getty Images.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

13 hours ago

McCann hits the right note with Hero Splendor’s ...

Shankar Mahadevan’s rendition of a Bollywood classic powers Hero Splendor’s new campaign, turning everyday rides into India’s shared life stories.

14 hours ago

Global media inflation to hit decade low, APAC ...

Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of post-pandemic turbulence.

16 hours ago

Inside Adobe MAX 2025: How agentic AI is redefining ...

AI was not positioned as a replacement for human creativity, but as an intelligent collaborator that could reshape the marketing and creative ecosystem.

16 hours ago

Museum of Solutions launches ‘Playground of ...

It spotlights play as the spark for curiosity, creativity, and problem-solving.