Razorfish India has roped in Anushree Ghosh as director, strategic planning. Ghosh will be based in Mumbai and will report to Charulata Ravi Kumar, chief executive officer Razorfish India.
She joins the agency from SapientNitro where she was strategic planning lead.
Charulata Ravi Kumar said, “We are constantly seeking highly curious people who have the energy and a razorsharp mind to persistently look for lateral solutions for the clients we partner. Her ability to quickly cut through the million possibilities to get to that one clear insight will be a big asset for us. A planner who brings the synchronisation of brand and digital strategy is unique and Anushree’s experience in both will help our clients to see the brand, not in pieces, but rather as a seamlessly integrated whole.”
Ghosh said, “I have admired Razorfish for long and have been closely following all their work in India and globally. The opportunity to drive business transformation for some of the most prestigious brands in India is a fantastic one, and I am really excited to be part of the same.”