Reliance Communications has appointed Bollywood actor Anushka Sharma as the company’s brand ambassador. Through this association, Reliance Communications will look to highlight the core value of the group- bringing products to customers that fulfill their needs with unceasing affordability.
Sharma will feature in Reliance Communications’ new campaign which will feature four new TVCs (two will be released soon). The TVCs will highlight the greater benefits of the ‘Unlimited Talk Time’ and ‘Call Connect’ features of Reliance Communications.
Commenting on their association with Anushka Sharma, Sanjay Behl, group head, brand and marketing, Reliance Communications said, “Reliance Mobile’s superior 3G, Pan India 2G edge GSM and high performance CDMA network have been demonstrated in this communication. What also goes without saying is that just like our network; Anushka too is also a superlative performer which makes her the perfect fit for the brand. Something that will be reinstated after viewing the new Reliance commercials that will be on air soon.”
The new TVCs have been directed by Soojit Sircar for which Rising Sun is the production house while the Grey Group is the advertising agency.
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