Myntra has rolled out a campaign featuring Anushka Sharma for its beauty category.
The campaign's idea is to showcase Myntra's range of beauty products.
Conceptualised by Tilt Brand Solutions, the campaign consists of a film which shows the actor on a set. She asks her stylist to help her with a few different looks, to which the latter replies stating she doesn't have those options because she's not Myntra.
Sunder Balasubramanian, CMO, Myntra, said, “Beauty is a natural extension to fashion. As one of the leading fashion destinations of the country, now Myntra’s fast-growing beauty and personal care offerings bring together an extensive collection of international, domestic and D2C brands that cater to the needs and demands of every shopper. In addition, our services like the delivery speed proposition (M-Express) ensure that our customers have a superlative shopping experience. The new ad film with Anushka Sharma enhances Myntra’s position as India’s new beauty destination, while putting forth our wide set of offerings in an engaging manner. The film will create a strong recall about the wide range of beauty options available, to serve every customer’s unique needs. ”
Myntra had announced the launch of its beauty category in 2021, with a campaign featuring Disha Patani.
CREDITS:
Creative agency: Tilt Brand Solutions
Director: Afshan Shaikh
Cinematographer: Tapan Basu
Photographer: Prasad Naik
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