Anish Daryani has joined Orchard Advertising as vice president and branch head at the agency’s headquarters in Bangalore. In his last role, he was general manager at Ogilvy Africa.
Commenting on his appointment, Daryani said, “I have always admired the Leo Burnett Group for the thinking agency they’ve been, since I started my advertising career. So when I got an opportunity to join Orchard, one of the three agency brands from Leo Burnett’s stable, taking it forward came very naturally to me. I see myself as someone who brings fresh thinking within the agency, and on our brands. Moreover, we look forward to extend our services to many other brands in diverse categories in Bengaluru, and the rest of southern India.”
Kaushik Mitra, senior vice president, Orchard India, said, “Anish is very driven, hungry and passionate about the business. His key responsibility will be to strengthen and grow existing client businesses, cement relationships and look to grow Orchard Bangalore in the South market. His diverse experience in categories such as FMCG, telecom, durables, automotive, healthcare, rural, will strengthen Orchard’s position in the market.”
Daryani has a decade’s experience in advertising and has done two stints each with Ogilvy and the Rediffusion-Y&R Group. Some of the brands he’s worked on include TATA Motors, TATA Nano, TATA Steel, Hutch (now Vodafone), Airtel, Kingfisher Airlines, Danone, Brooke Bond Red Label, The Economic Times, The Times of India, Colors, Linc Pens and The Statesman, among others.