Aniruddha Deb joins the DDB Mudra Group

DDB Mudra Group has announced the appointment of Aniruddha Deb as executive vice president and head of business – North. 

 

In his new role, he will lead the integrated business between DDB Mudra and 22feet Tribal Worldwide, in the North office.

 

Deb moves from Wunderman Thompson, where he was senior vice president and executive business director. 

 

He will report to Ashutosh Sawhney, managing partner – North, DDB Mudra Group.

 

Sawhney said, “The last two years have accelerated clients’ needs for ‘through the line’ consumer-focused marketing. The leaders for this hybrid discipline in our business are rare as they ought to have one foot planted in brand, human insights and strategy and the other in digital, platform-out thinking. Aniruddha’s appointment is in sync with this growing need as he complements both these skill sets with aplomb and has a keen appreciation of what is effective, creative work. We’re excited to see what the future of this hybrid model at the group holds with him on board.”

 

Deb said, “With the changing landscape of creative agencies and an ongoing digital transformation, only a few networks have truly been able to shape themselves as a truly integrated agency in India, and DDB Mudra Group is clearly one of them. What attracts me is the company’s constant endeavour to grow and build great brands through recognisable and effective creative work and the ability and eagerness to provide integrated solutions irrespective of the kind of business they hold. It really excites me to come on board and lead client partnerships across mainline and digital. I hope to play a significant part in the group’s ongoing growth journey.”

 

With a career spanning over 19 years, he has also worked with Cheil, Mobiistar, Ogilvy and Publicis Groupe, among others.