VMLY&R has announced the appointment of Anil K Nair as CEO for India.
Nair will be based in Mumbai and report to VMLY&R Asia's co-CEO Tripti Lochan, who is based in Singapore. He moves from L&K Saatchi & Saatchi after a 17-year stint, where he was most recently CEO (digital) and managing partner.
Lochan said, “We are committed to cultivating truly connected brands that generate real ROI for our clients and their clients. Anil comes to us with the right vision and experience to make this happen, marrying strategy with an understanding of brand, digital and commerce. He boasts an exemplary record for driving agency excellence and innovation, while exhibiting a deep understanding of the Indian marketplace. This is an exciting time for VMLY&R as we continue to flourish in India, and I can think of no one better to lead the way.”
Nair said, “At a time when consumer behaviour and demand continues to evolve in line with advancing technology, VMLY&R. with its “marketing-company meets creative-agency” rigour, represents a breath of fresh air for its clients via a service offering which is arguably the most relevant , necessary and contemporary in the market today.“It’s an honour to join the VMLY&R family at such an exciting time, and I look forward to playing my part in VMLY&R’s continued success story in India.”