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For two and a half years now, I’ve been writing in the print edition on places I’ve been to, people I’ve met and things that I find of interest.Increasingly, even as I write the column, I wonder why I’m writing about something that happened, sometimes, as long as two weeks ago.So On the QT, at least some aspects of it, shifts to campaignindia.in from today, and will appear every Monday on this site.
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.