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For two and a half years now, I’ve been writing in the print edition on places I’ve been to, people I’ve met and things that I find of interest.Increasingly, even as I write the column, I wonder why I’m writing about something that happened, sometimes, as long as two weeks ago.So On the QT, at least some aspects of it, shifts to campaignindia.in from today, and will appear every Monday on this site.
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Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.
Directed by Emmy Award‑winner Rhys Thomas and produced by Stink London, the hotel chain has launched localised versions for India, Japan, and Korea.
Atul Sharma exits after seven years at the helm.
Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.