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For two and a half years now, I’ve been writing in the print edition on places I’ve been to, people I’ve met and things that I find of interest.Increasingly, even as I write the column, I wonder why I’m writing about something that happened, sometimes, as long as two weeks ago.So On the QT, at least some aspects of it, shifts to campaignindia.in from today, and will appear every Monday on this site.
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IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’
Gaming company Nazara Technologies has launched a refreshed new brand identity.
A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.
In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.