Anant’s Blog: Why Forbes at Rs. 100 is such a big deal

In the run up to the launch of Forbes India, I was privy to, and took part in, a number of conversations on the Indian product and strategy.One aspect that took up a lot of time and thought and resulted in healthy debate and discussion was the cover price. Opinions differed on whether it should be Rs. 50, Rs. 100 or a magic number in between.Consensus, that party-pooper, decided on an in-between – Rs. 50, with a rider – that it would be an introductory price.