Anant's blog: SRK's undies are unacceptable

Shah Rukh Khan might have been forgiven almost anything by Kolkatans thanks to his ownership of the Kolkata Knight Riders, but his signing a contact with the manufacturers of Lux innerwear was beyond their patience and acceptance. One of the members of the family that owned Lux has been accused of murder most foul and the thought of the Lux logo on the KKR kit jarred.Jarred to the extent that KKR fans threatened to take out protest marches and pressurise Shah Rukh into cancelling the deal.

To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe


✓ All the latest local and global industry news

✓ The most inspirational and innovative campaigns

✓ Interviews and opinion from leading industry figures