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I read The Times of India every morning and have done so for years.I’m extremely comfortable with the layout, the navigation.I know what comes where.And on Wednesday, I’m kind of jolted when I see a story on an ad campaign in the Times Nation pages. Advertising stories do not appear here, my memory of cumulative reading of the newspaper tells me.I stop. The headline says "Tiger ad a roaring success" and the sub head says that the campaign is "shaking up the common man".
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As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.
Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.
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