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I read The Times of India every morning and have done so for years.I’m extremely comfortable with the layout, the navigation.I know what comes where.And on Wednesday, I’m kind of jolted when I see a story on an ad campaign in the Times Nation pages. Advertising stories do not appear here, my memory of cumulative reading of the newspaper tells me.I stop. The headline says "Tiger ad a roaring success" and the sub head says that the campaign is "shaking up the common man".
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The Campaign India Digital Crest Awards (CIDCA) return in 2025 for their sixteenth edition, carrying forward a proud legacy of recognising India's most innovative, effective and result-driven digital marketing campaigns
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