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I read The Times of India every morning and have done so for years.I’m extremely comfortable with the layout, the navigation.I know what comes where.And on Wednesday, I’m kind of jolted when I see a story on an ad campaign in the Times Nation pages. Advertising stories do not appear here, my memory of cumulative reading of the newspaper tells me.I stop. The headline says "Tiger ad a roaring success" and the sub head says that the campaign is "shaking up the common man".
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The mandate includes strategic communications, digital outreach and narrative-building for the organisation as it works to establish industry-wide standards.
December means one thing for agencies across Asia-Pacific: AOY night. The Agency of the Year Awards have been running for over thirty years now, and somewhere along the way they became the industry standard for measuring who's actually doing work that matters.
Ravi Kudesia has been appointed vice president and business head of the division.
India is no longer an outsourcing destination; it is a trusted, creatively mature partner in the global content supply chain.