Anant's blog: Of PR and PR disasters

I have a number of close friends in the PR industry and I keep hearing of how difficult the business is becoming. Margins are at rock bottom, especially since the last few years have witnessed a mushrooming in the number of PR “agencies”. Amazingly, large brands, too, look only at price rather than on the quality of the delivery, making life difficult for the ‘good’ agencies.I have a number of peeves against the PR industry in India – and let me list my pet ones:1. They have no clue about the client they handle

by Campaign India Team