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Yesterday, I had lunch with Shekar Swamy at his office. A simple, delightful vegetarian lunch.But I digress already; the food is unimportant, the conversation we had is.We spoke about RK Swamy, about Omnicom, about talent at RKS, all of it not for publication or discussion.We also spoke about the issue of remuneration for advertising in India, which I can discuss over here.
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Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.
Srinivasan joins Publicis after seven years at BookMyShow.