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Last morning, I wrote the post on the ET sneak peek in a hurry and a temper.Before I reached office, I had spoken to Mindshare’s Ragothaman Gowthaman, Group M’s Vikram Sakhuja and Network 18’s Anuradha Sengupta on their views.I tried to speak to JWT’s Colvyn Harris, but his phone was unreachable.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.