Anant's Blog: Missing 47% of the opportunity

Not too long ago, I used to head the TBWA Mumbai and Pune offices.It was a difficult time for the agency, having lost the hugely prestigious and profitable Frooti and Parakh Foods accounts. Finolex Cables was dormant, there were no billings from IndianOil though we were on the panel and it was already October.We won the Fosters account (from what I gather O&M no longer wished to work on the account, it was too small) in November with a presentation that saw only PoP, menus and tent cards.

by Campaign India Team