Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Dec 22, 2009
Anant's blog: Looking ahead at 2010
As we come to the end of 2009, a few stray thoughts and observations (all my own work).Like, the year will begin with a bang with the announcement of who has won the Unilever account in India. I wait with bated breath.Like, the Hindi GEC space will see more and more action, more reality shows, more stress for senior management in the GECs and lots of moolah for the production houses.Like, English print media in the general news space will be under more pressure next year, both in terms of lower circulation and lower yields.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Advertising
1 day ago
Digital research habits are reshaping the path to ...
As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
1 day ago
52% brands find hallucinated capabilities in ...
Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
Friendship, fashion, and the female gaze
Why does Sex and the City still feel so iconic? The answer lies not just in the clothes or the cocktails, but in how the series reoriented the gaze.
Media
1 day ago
‘We know we let you down today:’ Cloudflare ...
The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?
