This Police song (ironic, isn’t it) mutilated by me. To be sung by all the journalists in the country.
Every step you take and every tweet you make
Every deal you break
Every cut you take, I'll be watching you
Every single day and every word you say
Every game you play
Every night you stay, I'll be watching you
Oh can't you see you belong to me?
How my poor heart aches with every step you take
Every move you make and every vow you break
Every smile you fake
Every claim you stake, I'll be watching you
And where were you, all you wonderful journalists, these three years?
I’ll tell you where I was and Campaign India was.
I’ve been writing about the IPL since it was first announced – and I’ll give in to the temptation and say ‘I warned you!’
Here’s a long, long list of my rants against the IPL, starting April 15, 2008.
April 15, 2008: In which I warn that the GECs will be hit harder than the sports channels
April 29, 2008: In which it is established that IPL will outdo the GECs – and that the IPL is not cricket
May 21, 2008: In which I discuss the dangers of negative publicity for a young brand
June 10, 2008: In which I warn that it is dangerous not to challenge the IPL
March 03, 2009: In which I discuss the possibility of the IPL self-destructing
March 17, 2009: In which I discuss the highhandedness of Lalit Modi and the danger to the brand and to franchisees
March 23, 2009: In which I blame the mainstream media and advertisers and media agencies for the mess – by not standing up to Lalit Modi
May 08, 2009: In which I continue to warn the GECs of the danger of their strategy
September 29, 2009: In which I write on the unpredictability of cricket
February 25, 2010: In which I discuss the need for franchisees to have a greater say and that Lalit Modi is dangerous
March 23, 2010: In which I warn of valuations and the people involved in IPL
April 20, 2010: In which I discuss the negative PR and the horrible goings-on