Opinion
Campaign India Team
Apr 27, 2010

Anant’s blog: I told you so

This Police song (ironic, isn’t it) mutilated by me. To be sung by all the journalists in the country.Every step you take and every tweet you makeEvery deal you breakEvery cut you take, I'll be watching youEvery single day and every word you sayEvery game you playEvery night you stay, I'll be watching youOh can't you see you belong to me?How my poor heart aches with every step you takeEvery move you make and every vow you breakEvery smile you fakeEvery claim you stake, I'll be watching you

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

1 When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

When Prime Video ads guess your mood before you watch

4 When Prime Video ads guess your mood before you watch

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

5 Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

Dentsu bets on podcasting as India’s audio market matures

6 Dentsu bets on podcasting as India’s audio market matures

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Blog: Har ghar tiranga made easier

8 Blog: Har ghar tiranga made easier

Sister act: Raksha Bandhan ads drop the thali trope

9 Sister act: Raksha Bandhan ads drop the thali trope

IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

10 IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

Related Articles

Anant’s blog: Losing control of the conversation
Opinion
Apr 20, 2010
Campaign India Team

Anant’s blog: Losing control of the conversation

Anant's blog: GECs and the IPL monster
Media
Apr 14, 2010
Campaign India Team

Anant's blog: GECs and the IPL monster

From overs to overkill: IPL ads hit saturation point
Advertising
Jun 12, 2025
Abhishek Jain

From overs to overkill: IPL ads hit saturation point

IPL ads: High stakes, low recall, and smarter plays
Advertising
Apr 28, 2025
Vinita Bhatia

IPL ads: High stakes, low recall, and smarter plays

Just Published

India becomes the brief in OpenAI’s global playbook
Opinion
10 hours ago
Jaspreet Bindra

India becomes the brief in OpenAI’s global playbook

With ChatGPT’s INR 399 plan and UPI integration, the test for marketers is no longer discounts but designing for India’s complexity.

India’s online gaming bill redraws the playing ad-spend playbook
Advertising
11 hours ago
Vinita Bhatia

India’s online gaming bill redraws the playing ...

A blanket ban on real-money gaming shifts billions in ad revenues, forcing agencies, broadcasters and brands to rethink strategies overnight.

India’s app boom tests advertising’s Google–Meta habit
Advertising
12 hours ago
Vinita Bhatia

India’s app boom tests advertising’s Google–Meta habit

Despite surging app usage across gaming, entertainment and AI, a Moloco report outlines that most ad budgets still orbit two tech giants. The returns lie elsewhere.