Anant’s blog: God is not in the details

Straight after the election results were announced, news channels decided to invest all their energy into another ‘result’ – the winner in the audience stakes.So Times Now released ads tom-tomming itself for being the number one English news channel. All very well, except for the God in the details, in 8 pt type in a corner of the ad. First problem, it quotes aMap and not TAM. Second problem, it slices and dices the audience to suit itself and ‘allows’ Times Now to win.

by Campaign India Team