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Campaign India is now a little over two and a half years old. The dotcom, campaignindia.in, is almost exactly two years old.When I joined Campaign India in June 2007, I had set certain measurable targets for the magazine (known only to me) other than the normal excel sheet measures. Later, when we launched the dotcom, I set other relevant targets.
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It revives a legacy tagline to reframe cruising around flexibility, presence and experience-led travel.
It integrates pop culture and creator-style content to promote its Dunked range through a fashion-led social video.
The partnership blends gaming, automotive heritage and brand integration through immersive in-game and real-world experiences.
She will oversee integrated communication planning, provide strategic advisory support to clients and mentor teams across sectors.