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Campaign India is now a little over two and a half years old. The dotcom, campaignindia.in, is almost exactly two years old.When I joined Campaign India in June 2007, I had set certain measurable targets for the magazine (known only to me) other than the normal excel sheet measures. Later, when we launched the dotcom, I set other relevant targets.
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or call+91 22 69489600
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As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.
Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.
Why does Sex and the City still feel so iconic? The answer lies not just in the clothes or the cocktails, but in how the series reoriented the gaze.
The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?