Blog: Gwyneth Paltrow, Kate Hudson and Zoe Saldana start countdown to Dubai 2020 from where Shah Rukh Khan left off
The Hollywood starlets have joined Bollywood’s badshah Shah Rukh Khan in promoting the Emirate in the run-up to the 2020 Expo as Dubai ups the ante on promoting tourism for the mega event next year.
The focus is now shifting from media buying to audience buying says the author
The author wonders why brand marketer have not signed her up for brand endorsements.
Culture is an important variable in understanding how to design websites
Ads too clever to be understood spell the death knell for advertising, says the author
The NCD of J. Walter Thompson is floored by the opening act, and some of the work
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