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Blog: Gwyneth Paltrow, Kate Hudson and Zoe Saldana start countdown to Dubai 2020 from where Shah Rukh Khan left off
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Nov 26, 2019

Blog: Gwyneth Paltrow, Kate Hudson and Zoe Saldana start countdown to Dubai 2020 from where Shah Rukh Khan left off

The Hollywood starlets have joined Bollywood’s badshah Shah Rukh Khan in promoting the Emirate in the run-up to the 2020 Expo as Dubai ups the ante on promoting tourism for the mega event next year.

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Opinion: Programmatic is transforming the landscape
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Nov 19, 2019

Opinion: Programmatic is transforming the landscape

The focus is now shifting from media buying to audience buying says the author

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Blog: Building 'omnipresent' Radhika Apte into a gen Z brand
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Sep 06, 2018

Blog: Building 'omnipresent' Radhika Apte into a gen Z brand

The author wonders why brand marketer have not signed her up for brand endorsements.

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Opinion: Shaping the digital culture in India
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May 03, 2017

Opinion: Shaping the digital culture in India

Culture is an important variable in understanding how to design websites

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A view from Dave Trott: Jumping the shark
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Aug 29, 2016

A view from Dave Trott: Jumping the shark

Ads too clever to be understood spell the death knell for advertising, says the author

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Cannes Lions 2015: Senthil Kumar reviews The New Directors Showcase
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Jun 26, 2015

Cannes Lions 2015: Senthil Kumar reviews The New Directors Showcase

The NCD of J. Walter Thompson is floored by the opening act, and some of the work