The author explains why the real estate tycoon running for US presidency might be the 'ultimate brand'
Sandhya Srinivasan, managing partner and chief strategy officer, Law & Kenneth, talks about being inspired by the circus, and all its surrounding paraphernalia
Yesterday, I had lunch with Shekar Swamy at his office. A simple, delightful vegetarian lunch.But I digress already; the food is unimportant, the conversation we had is.We spoke about RK Swamy, about Omnicom, about talent at RKS, all of it not for publication or discussion.We also spoke about the issue of remuneration for advertising in India, which I can discuss over here.
Two huge developments in the last week; the Coca Cola account moving to Lodestar UM and the Reliance Communications account moving to Grey. As in movements such as these, you have big winners and big losers. The winners will, undoubtedly, rejoice. The losers will not. While the winners will not care too much about why, precisely, they were awarded the account, the losers will. Which is the point of this post. Increasingly, we see more and more brands calling for ‘reviews’, which is a shitty euphemism for pitches.
Reading the reports and the comments of some of those involved in the recently concluded elections to the various posts on the AAAI executive committee could make you believe we were talking about elections in Jharkhand. Accusations of rigging, manipulation, intimidation, cross-voting. Everything you would hear with reference to the Jharkhand elections, except bribery and murder.And we’re talking about the AAAI?The Association is small; less than 100 members in the ‘electoral college’.
From the time we first saw the internet in India, I’ve been obsessive about it. I watched the Rediff.com launch closely, I got excited about Sharekhan.com, about Indya.com, about the launches of Hungama.com and others of the ilk.I got myself a Yahoo.com id, firstname.lastname@example.org, an id I use till today. I started a blog when blogging was the rage, on, naturally, Blogspot. I’ve since stopped blogging there as I blog here.When Campaign India launched, I wanted to know more and more about digital – and disseminate more and more.
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