Anant’s blog: ASCI and the need for speed

The Advertising Standards Council of India (ASCI) marks  25 years of its existence with a seminar  on Thursday in Mumbai.Never has the ASCI  been more needed than today and never has there been more need for the ASCI to change the way they function. In the early nineties, I worked for STAR TV which had a manual on standards and practices which used to flummox advertisers. Ads which they ran on Dooordarshan, for example, would get rejected by STAR TV’s S&P.

by Campaign India Team