Ampersand bags the creative mandate for Akshaya Homes

Account won post a multi-agency pitch

Jul 13, 2021 08:15:00 AM | Article | Campaign India Team

Akshaya Homes has awarded its creative mandate to Ampersand.
The agency will be responsible for ideating, implementing strategic skills and thinking for the brand across platforms. 
The account was won post a multi-agency pitch and will be handled by the agency’s Chennai office. 
Mukund Ranganathan, head of marketing, Akshaya Homes, said, "The importance we accord to marketing and the attention to detail that goes into every single creative output are key brand differentiators. We chose Ampersand after an elaborate multi-agency pitch in which we had invited about six competitive agencies to present. Ampersand showed freshness and zeal, which is what Akshaya was looking for.”
Yoganand Raju, head, creative and business, Ampersand, said, "Akshaya is a historic brand to handle. In a cluttered real estate market, the brand has a strong differentiated positioning that we plan to build further. We are excited to be working with the industry's best.”