Campaign India Team
Jul 13, 2021

Ampersand bags the creative mandate for Akshaya Homes

Account won post a multi-agency pitch

Ampersand bags the creative mandate for Akshaya Homes
Akshaya Homes has awarded its creative mandate to Ampersand.
 
The agency will be responsible for ideating, implementing strategic skills and thinking for the brand across platforms. 
 
The account was won post a multi-agency pitch and will be handled by the agency’s Chennai office. 
 
Mukund Ranganathan, head of marketing, Akshaya Homes, said, "The importance we accord to marketing and the attention to detail that goes into every single creative output are key brand differentiators. We chose Ampersand after an elaborate multi-agency pitch in which we had invited about six competitive agencies to present. Ampersand showed freshness and zeal, which is what Akshaya was looking for.”
 
Yoganand Raju, head, creative and business, Ampersand, said, "Akshaya is a historic brand to handle. In a cluttered real estate market, the brand has a strong differentiated positioning that we plan to build further. We are excited to be working with the industry's best.”
 
Source:
Campaign India

Related Articles

Just Published

18 hours ago

Four Indian firms strike gold at Golden Award of ...

Havas, Enormous, Tribes, and Tree Design win gold for their campaigns across print, television, ambient media, and packaging categories, respectively.

20 hours ago

Leo without the Burnett is still brimming with ...

Post a worldwide rebrand, Leo India isn’t just cranking out campaigns—it’s chasing global mandates with business-first creative, and a pitch to lead, not just deliver.

20 hours ago

Zuckerberg says AI could ‘redefine’ Meta’s ad business

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.

20 hours ago

Is there more to adland's talent crisis than we think?

OPINION: What if the industry's persistent talent woes aren't just about scarcity, but also a growing disconnect between the creative promise we sell and the operational reality we deliver?