TVS Eurogrip has appointed Ampersand to handle its social media duties.
The account was won following a multi-agency pitch.
Kavitha Ganesan, general manager - marketing, TVS Eurogrip, said, "We are committed to building a strong consumer brand; growth in the digital and social media space is critical for us to win with our target audience. We are confident that Ampersand’s young and energetic team will bring fresh ideas to the table and help us build an impactful and distinctive social presence."
Sushma Raghavan, head, brand management, Ampersand, said, “TVS Eurogrip is a great brand and an exciting category to build on social. Not many brands in this category believe in the power of what social could do to improve the brand value or increase market share. We are confident we could raise the bar.”
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