Amit Doshi has been elevated as CMO of Lenovo India. The announcement coincides with Bhaskar Choudhuri appointed as Lenovo's CMO for Asia Pacific.
Doshi had joined Lenovo India in 2013 as head of marketing for consumer PC, tablet and digital. Prior to this he was marketing manager at Britannia Industries.
Rahul Agarwal, MD and CEO, Lenovo India, said, “We are very pleased to elevate Amit to the role of CMO. He has played a pivotal role in the Lenovo brand journey over the last five years and understands its pulse. Amit and his team have helped significantly grow Lenovo’s unaided PC brand consideration and awareness in the Consumer PC business. We have also been able to establish Lenovo as a strong PC+ player with the Lenovo tablet brand, which has enabled our current position in the tablet market as a top player. Today Lenovo PC brand in India is the strongest worldwide outside of China.”
Doshi said, “India is at an inflection point, when one talks about access to data and technology. Lenovo is an extremely dynamic company. It has a rich history of nurturing pioneering brands like ThinkPad and Yoga and I am really excited at the opportunity of leading marketing for them in India”