Famous Innovations has announced the appointment of Ameya Lokhande as head of business for its digital and design arm, Garage Worldwide.
Lokhande moves from Ogilvy Bengaluru where he was SVP.
Raj Kamble, founder and CCO, Garage Worldwide, said, "We had been on the lookout for a seasoned yet dynamic player like Ameya for a while and are so glad to have him on board. The digital space is very cluttered today, but most agencies are just media-buying agencies and truly creative work in digital in India is still a rarity. One or two agencies have made a mark in the last year. Our goal is to push for more creativity and innovation in the digital space and we hope we are able to carve our niche soon. Ameya's experience across large brands as well as independent agencies will play a crucial role in making this happen."
Lokhande said, "Famous Innovations and Garage Worldwide have been doing some really innovative and inspiring work over the last few years. With its digital and design specialisation, Garage has a lot of potential and when Raj asked me to come on board, I leapt at the opportunity. The digital, design and content space is seeing something new every day, and clearly this is the best space to be in. I am really excited to be part of Garage, and together with its very young and very talented team, hope to drive the agency to new heights."
He has also worked with happy mcgarrybowen, Lowe Lintas, McCann Erickson and Pratisaad Communications.