A record 1,231 entries from 20 countries have been submitted to the Asian Marketing Effectiveness & Strategy Awards 2016. This is a 10 per cent increase from last year.
India has entered 298 making it the country with the highest number of entries, followed by China (219) and Singapore (187) .
Shortlists will be announced on 18 April.
Andrea Hayes, festival director, said, “The Asian Marketing Effectiveness & Strategy Conference & Awards reflects the marketing communications industry in Asia Pacific. The record entries is not only testament to the prominence of the awards and the value the industry places upon them, but also a demonstration of the increasing breadth and depth of the work in this region. The competition will be tougher with more entries than ever, and we look forward to finding out which campaigns will make the shortlist this year.”
Aparna Sundaresh, global brand development director for Paddlepop and Max at Unilever, and jury president for effectiveness awards, said, “We live in exciting times indeed, with an overdose of ‘moreness’ – more data, more channels and even more communication platforms. The ideas that challenge the norm and transform businesses are still the simplest, most meaningful ones that start with a relevant insight and carry that clarity through the brand strategy. The best campaigns ace the balancing act of protecting the simplicity and underlying purpose of an idea whilst amplifying it through a clear consumer journey, in order to translate to business results. I am very excited to see the best that Asia has to offer today and look forward to being inspired, challenged and amazed!”
Winners will be announced after the Asian Marketing Effectiveness & Strategy Conference on the evening of 31 May 2016 in Singapore.