Campaign India Team
May 31, 2016

AMES 2016: O&M India snares all three Agency of the Year titles with three-Gold, seven-Silver, four-Bronze haul

BBDO India bags a Gold among five metals; India leads country tally with 30 trophies

#EndAcidSale: A screen grab from one of the 'Beauty Tips by Reshma' films for Make Love Not Scars
#EndAcidSale: A screen grab from one of the 'Beauty Tips by Reshma' films for Make Love Not Scars
Ogilvy & Mather India bagged all the three Agency of the year trophies – one each for Effectiveness, Media Strategy and Digital Strategy – at the Asian Marketing Effectiveness & Strategy Conference and Awards (AMES) 2016, winners of which were announced in Singapore on 31 May. 
The agency won three Gold, seven Silver and four Bronze trophies, making it the best performing individual agency office in each segment of the competition.
In all, two Platinum, 16 Gold, 49 Silver and 58 Bronze trophies were awarded this year. 
One of the Platinum trophies went to Mindshare China for e-Commerce innovation on Yum! ‘KFC – Beyond Number One’.
Another Platinum went to OgilvyOne Worldwide Philippines for data and analytics personalisation for Nestle, ‘Milo Champions Band and App’.
#EndAcidSale, Daman & Diu work strike Gold 
The agency’s entry  ‘#EndAcidSale’ for client Make Love Not Scars won Ogilvy & Mather India two Gold (Effectiveness, Digital Strategy), five Silver and two Bronze trophies. 
In the Digital Strategy category, the agency’s work for Daman & Diu Tourism ‘Ilha de Calma’ won a Gold and a Silver. 
Ogilvy also won Silver in the Effectiveness category for ‘The Joy Exchange’ for The Akanksha Foundation. Another piece of work for the same NGO ‘A For Anthem’ won the agency two Bronzes, one each in Media Strategy and Effectiveness.
#ShareTheLoad bags Gold, five metals
BBDO India’s ‘Share The Load’ for P&G’s Ariel won the agency a Gold (Media Strategy), two Silver (Effectiveness, Media Strategy) and two Bronze (Effectiveness) metals.  The campaign won Foxymoron a Silver in Digital Strategy.
MullenLowe Lintas Group won three Silvers in the Effectiveness category. One was for Hector Beverages’ Paper Boat’s ‘Drinks and Memories’ campaign. Another Silver was for ‘3 More Years’ for client HUL, while a third was awarded for ongoing Idea Cellular campaign ‘An Idea Can Change Your Life’.
McCann Worldgroup’s work for Nestle’s Maggi ‘#WeMissYouToo’ bagged Silver in Effectiveness.
J. Walter Thompson won Bronze for entry ‘From Shining Clothes To Shining Careers’ for HUL, also in Effectiveness.
Data and Analytics, e-Commerce winners
‘Show Me More’ for Amazon won Orchard Advertising Silver in the e-Commerce category, the only Indian entry to win.
Indian entrants won two Silver and two Bronze metals in the Data and Analytics competition.
MEC Global won Silver for work on CitiBank, titled ‘Hyper Personalisation – Personal Loan’. 
iProspect won Silver for work on Franklin Templeton Investments ‘iSync’.
Maxus won a Bronze for its own entry ‘Psychoinformatica – When a saturated market helped us uncover 50% new TG!’ 
Mindshare work for HUL ‘PROMIX - The right pill for your portfolio’ was the other entry to win in this category.
View the full list of winners on Campaign Asia-Pacific (HYPERLINK TO STORY PAGE).
Campaign India