Everyone in adland keeps singing this song. Or thinks he or she is singing the song -- but the truth is, you don't know half the words. So here's a singalong version of your favourite, American Pie.
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Watch the film conceptualised by Ogilvy here
A turban that looks and feels like fabric but provides some level of impact protection is not only a cool design case study but also a great example of making something for a community—rather than just marketing to it