Shephali Bhatt
Apr 12, 2012

AME 2012: 23 shortlists from India

O&M leads the shortlists tally with 10, followed by BBDO India with six shortlists

AME 2012: 23 shortlists from India

The Asian Marketing Effectiveness Festival has revealed the list of entries that have been shortlisted for the 2012 awards.

A panel of 35 industry experts from around Asia-Pacific, chaired by James Thompson, chief marketing officer, Diageo Asia Pacific, have been judging a record 971 entries from 21 countries submitted into 17 different award categories.

This year, a total of 115 entries have made it to the shortlist. Of the 115 shortlisted entries, 23 were from India this year. These included 10 from Ogilvy & Mather, six from BBDO India, two each from DDB Mudra Group and Jack In The Box Worldwide, and one each from JWT, Lowe Lintas and Wieden+Kennedy. 

Category-wise, there are five shortlists in the 'most effective use of advertising' category. These include one for JWT Bengaluru/AKQA/Wizcraft for Nike India; one for Lowe Lintas & Partners for Idea Cellular; and three for O&M for Star India, Vodafone and Cadbury India.

O&M bagged one shortlist each for Vodafone in the 'most effective use of direct marketing', 'most innovative use of media' and 'most effective use of eco/green marketing' category. 

There were five shortlisted entries from India in the 'best sustained success' category. These include two from BBDO India, one for P&G (Gillette) and the other for Aviva Life Insurance. DDB Mudra Group bagged one for Volkswagen Group Sales India; O&M and Wieden+Kennedy bagged one each for MP State Tourism and Indigo Airlines, respectively.

BBDO got another one for P&G (Gillette) in the 'best marketing campaign for national brand development' category. 

In the 'most effective use of sponsorship and event marketing' category, O&M bagged two shortlists for Vodafone and HUL.

In the 'most effective use of PR' category, DDB Mudra Group won a shortlist entry for Reliance Mediaworks (The Power of Silence) and BBDO India got one for P&G (Gillette).

BBDO got one shortlist each for P&G (Gillette) in the 'most effective use of product design and packaging' and 'best ideas' category as well.

The 'best small budget marketing campaign' category had two shortlists from India, one for 'Why this Kolaveri di' from Jack In The Box Worldwide/Sony Music Digital marketing team, and the other from O&M for Vodafone.

Jack In The Box Worldwide (along with Sony Music digital marketing team) got one shortlist in the 'most effective use of interactive marketing' category as well.  

“With a record year for entries and an exciting shortlist just released featuring some really outstanding work, we very much look forward to welcoming the industry to the festival and awards later this month where topical issues will be discussed and the winners epitomising great effective brand marketing will be revealed,” says Myriam Coupard, festival director, Asian Marketing Effectiveness Festival.

The Asian Marketing Effectiveness Festival takes place on 26 and 27 April 2012 in Shanghai, China. The awards will be held on the evening of 27 April.  For further information about the Festival and to register to attend, please visit

Campaign India