Campaign India Team
Oct 19, 2021

Amazon Pantry tops brand health chart in the grocery sector in India: YouGov

YouGov's Retail Rankings 2021 reveals the brands with the best 'brand health' among urban Indians

Amazon Pantry tops brand health chart in the grocery sector in India: YouGov
YouGov has revealed the top ten grocery brands in India that enjoy the best brand health among urban Indians through its 'Retail Rankings 2021' report.
 
Amazon Pantry is the top ranked brand in India with a health score of 27. 
 
Future Retail’s Big Bazaar is placed in second (21.1), followed by DMart in third (18.7). Flipkart Supermart is fourth of the list and Big Basket completes the top five. 
 
 
The brands in YouGov Retail Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of impression, quality, value, satisfaction, recommend and reputation over a period of 12 months. The rankings chart shows the brands with the highest average index score between 1 September 2020 and 31 August 2021.
Source:
Campaign India