Amadeus appoints Zeno Group for PR

Account won post a multi-agency pitch

Sep 20, 2022 10:57:00 AM | Article | Campaign India Team

Travel technology company, Amadeus has awarded Zeno Group with its PR mandate. 
 
The agency will be responsible for enhancing the brand’s reputation, media relations, digital strategy, and social media marketing. It will also lay emphasis on the creative storytelling across corporate, technology and innovation, and employer branding practices. 
 
The account was won post a multi-agency pitch. 
 
Zeno Group also handles PR duties for Amadeus in Europe, North America, and some Asia Pacific markets. 
 
Shalini Nair Kumar, head of people and culture, India and APAC, Amadeus, said, “At Amadeus, we are committed to shaping the future of travel by enabling personalised and authentic travel experiences. With the travel industry on a path to recovery, we wanted to amplify our narrative in empowering the travel ecosystem to deliver sustainable and resilient growth. Zeno Group’s strategy to leverage stakeholder insight to build insightful campaigns coupled with deep expertise in brand communication, technology, and employer branding perfectly aligns with our brand ambition. We look forward to building exciting brand campaigns with the Zeno Group and expanding our thought leadership in the industry.”  
 
Rekha Rao, managing director, Zeno Group India, said, “We are excited to partner with Amadeus in its journey to renew travel experiences and enhance stakeholder collaboration with innovative travel technology solutions. This appointment is a testimony of our approach to data-driven storytelling that helps solve brands’ business challenges. As the travel industry experiences a strong rebound, we believe Zeno Group is well poised to deliver integrated and impactful communications, through platform-agnostic stories about Amadeus’ technology, business, and people.”