Honasa Consumer, a digital-first consumer brands company, has appointed Zeno Group to handle the PR mandate for its brands - The Derma Co and Aqualogica.
As part of the mandate, the agency will lead the communication strategy for the two brands and manage its communications across both, traditional and new-age digital channels.
The account was won post a multi-agency pitch and will be handled by Zeno Group's Mumbai and Delhi offices.
Ghazal Alagh, co-founder and chief innovation officer, Honasa Consumer, said, “We are delighted to appoint Zeno as our PR partner. Their experience in handling consumer brands and their excellent understanding of Millennial and GenZ consumers were impressive. We are confident they will ably partner with us in our journey to educate Indian consumers to make informed choices on science-backed skin solutions from The Derma Co and Aqualogica.”
Rekha Rao, managing director, Zeno India, said, “We love skincare brands that stand true to their promise like The Derma Co. and Aqualogica. The refreshing product portfolio gives us immense scope to explore PR creatively. Added to this, working with an admirable, dynamic Indian unicorn as its strategic communications partner is a matter of great pride to Zeno.”