Entertainment One (eOne), Hasbro’s global content studio, has awarded the integrated communications mandate of Peppa Pig to the Zeno Group in India.
The account was won following a multi-agency pitch. Peppa Pig airs around the world in more than 180 countries and 40 languages.
Zeno's mandate is to lead the brand’s communication strategy, across traditional, and new-age media channels. The agency will also help to expand Peppa Pig’s audience reach and presence in the Indian market.
Robin Gay, vice president, global franchise strategy and management, said, “Zeno India delighted us with their ability to go beyond the tactical, giving depth and definition to ideas that synergised with how we wish to build Peppa Pig in India. Their understanding of media and influencers, and their ideas to draw Indian audiences to Peppa Pig excited us and we are delighted to be working with the extremely driven and creative team of Zeno.”
Rekha Rao, managing director, Zeno India said, “We are thrilled to partner with eOne, a global leader in delivering splendid content, at a time when content is the single most powerful driver of growth and viewership. At Zeno, we have a proven record of delivering creative solutions through profound storytelling. The aim is to build the Peppa Pig experience beyond the screen through engaging content and activities across touchpoints to deliver impactful, integrated marketing campaigns.”