STAR Plus still undisputed leader
In a week that saw all the major Hindi GECs rise, Colors gained 40 GRPs in Week 46 to reach 280 GRPs. STAR Plus jumped from 343 GRPs to 373 GRPs.
The gap between Colors and third placed Zee TV rose to 75 GRPs. Zee delivered 205 GRPs, up from 196 GRPs in the previous week.
Sony gained as well, notching up 189 GRPs, up from 178, with SAB TV keeping pace, rising to 137 GRPs from 126.
Imagine was the only Hindi GEC to slip in the week, losing 9 GRPs to slide to 105.
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The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.
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A new white paper on a cookie-less world proposes leveraging first-party data, contextual advertising, and localised marketing strategies for companies to stay afloat.
Patanjali Ayurved continues to faces rigorous scrutiny from the Supreme Court over misleading advertisements, with the case underscoring the vital need for strict regulatory oversight in health-related advertising in India.
Group is forecasting 1-2% organic growth over course of 2024.
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