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Albert Almeida, executive vice president and business head, has quit Multi Screen Media (formerly called Sony Entertainment Television). He has confirmed the news to Campaign India.Almeida said, “Yes, it is true that I have quit. I have had a long and fruitful association with Sony and now another interesting opportunity has come my way. I won’t be able to talk about my next venture now.”A number of high level exits are expected in the course of the next few days according to reliable sources.
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As marketers move beyond viewability as a proxy for effectiveness, a new global study from mCanvas and Lumen Research offers fresh evidence for the industry’s growing focus on attention metrics. The meta-analysis, conducted across 110 campaigns in 19 categories and nine markets, reports a strong correlation between higher Attention Per Mille (APM) and improved downstream outcomes such as CTR, recall, and purchase intent.
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