ADK Fortune has hired Akashneel Dasgupta as the senior vice president and executive creative director. He will be based out of the Delhi office and will handle the mandate for clients serviced out of Delhi NCR and Chennai.
ADK-Fortune in India is an equal partnership between Asatsu-DK of Japan and WPP group. ADK is Japan’s third largest agency with a strong presence in South East Asia and China. WPP also holds 20 per cent share in the parent company ADK Japan.
Dasgupta started his career as a planner and later moved on to the creative function. “ADK is like homecoming to me after a short but beautiful stint at Dentsu Impact,” he said. An alumnus of MICA, Dasgupta has spent more than 12 years in the advertising industry.
Subroto Pradhan, head, ADK Fortune said, “His coming back strengthens our resolve towards effective creative solutions for our clients. He will lead a very charged up team to produce some exciting creative work on various brands that we handle.”
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The report also suggested that HD channel viewership increased by 15% in the last two years