Ajay's blog: Use celebrities and you are guaranteed success

Very often marketers get swayed by this belief and forget that they are in the business of promoting their brand and business – and not the celebrity’s brand. Therefore having a celebrity is only the beginning. How you use him is the critical question. The aim should be to use him in a manner relevant to your brand, so that you can create longing empathy with your consumers. As against just having your consumer remember the celebrity and forget the brand.

by Campaign India Team