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“Where are you staying?” For some reason, this seems to be the first question asked of you when you bump into any familiar face at the Cannes festival. While I have yet to unravel the logic behind this custom, I have come to realize that the Gods stay at the Martinez Hotel. And the demigods choose the Carlton. And if you stay elsewhere, it is obvious that you are but a mere mortal. But if your hotel happens to be on the Croisette, well you are considered a notch above the pack.
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
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The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.