Digital Opinion
Shailley Singh
Aug 19, 2025

AI’s web takeover: Who pays when bots swipe content?

As AI agents slash publisher traffic, the open web’s old economics collapse, forcing a rethink on content control and monetisation models.

Publishers need a ‘door with a lock’ to manage access so they can stop bots and crawlers from stealing content. And force them to enter a negotiation for fair compensation.

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