Aidem Ventures has announced its appointment as the corporate advertising sales representative for Getit Infoservices for five years.
Getit’s products today include getithotdeals.in (free deals), getitmalls.com (mall locator), tradeget.com (b2b), getit.in (local search engine) and freeads.in (free-classifieds). It also operates micro-communities in the automotive, weddings, young-moms, gadgets, travel, fashion and food verticals. The company is best known for pioneering the Yellow Pages concept in India.
Sidharth Gupta, chief executive officer , Getit Infoservices (P) Ltd., said, “The search advertising industry is one of the fastest growing industries in India and trade analysts have pegged it to grow five-fold in the next year. We at Getit want to ensure that we set the pace for the growth of the industry and appointing our sales partner is a big step in that direction.”
“We are excited with the mandate to enhance the advertising potential of GETIT that will provide brands with a perfect platform for a sustained engagement with consumers. This partnership also complements our plans to expand Aidem’s footprint in the digital and new media space. With a fair percentage of the consumers spending almost 16 hours a week online, it’s a strategic decision for most brands to be proactive in the digital space for best possible consumer engagement. It is our constant endeavor to enable the Indian advertiser base to explore lucrative media platforms,” said Kaushal Dalal, executive vice president, Aidem Ventures.
Aidem will handle large corporate clients, key brands and agencies. Getit will continue to sell directly to SMEs (small and medium enterprises) in over 70 cities, through a sales force of over 1200. The company claims to have over 85,000 paying SME advertisers across India.