iProspect looked to address an issue in 2017, that became a major talking point in 2018. Global CMOs like Keith Weed called for reducing dependency on paid media to acquire customers on digital.
It launched its content arm - Intelligent Content in India. The agency labels this as an integrated content marketing service to drive measurable business outcomes for clients. The first client on board was Aegon Life. The offering offers a holistic messaging strategy spanning across all digital channels to ensure relevance, visibility and performance.
New accounts came in the form of Raymond Apparels (SEM, display and affiliates), HCL Technologies (SEM, SEO, Display and Analytics), Wework India Management (SEM, Analytics, Creative, Display and Analytics) and Aditya Birla Fashion (Analytics, SEO and Social Media) among others.
Among awards, the agency bagged Gold in the Specialist Agency of the Year category at the Campaign South Asia Agency of the Year Awards. The agency was also runner-up in the agency of the year category at the IAMAI Awards.
Training at the helm
iProspect got more than 100 people from its 230-member team to pass the Google AdWords Professional exams. The agency also has 20 professionals who have been certified for DoubleClick and 43 who are Adobe certified. For its account management team, the agency employed external consultants to give training sessions across negotiation and sales, client management, time management, productivity and presentation skills.