Agencies' top ten professionals: R3 Study

A fortnight back, we gave you a hint of what you could expect to see in the first India Agency Image Study conducted by R3 and Grupo Consultores, with a promise that you’ll get more.

Here they are; the professionals that advertisers and marketers mentioned the most during the face-to-face interviews. Some surprises, but considering the size of the study, that’s the reality.

High Profile Agency Professionals / Number of mentions:

1) Piyush Pandey (82)
2) Prasoon Joshi (61)
3) R. Balakrishnan (39)
4) Agnello Dias (13)
5) Alyque Padamsee (4)
6) Santosh Desai (4)
7) Ramanuj Shastry (4)
8) Ravi Deshpande (3)
9) Raj Kurup (3)
10) Shivjeet Khullar (3)
11) Arvind Sharma (3)
12) Ashish Chakravarty (3)
13) Rensil D'Silva (3)

High Profile Media Professionals / Number of mentions:

1) Sam Balsara (40)
2) Shashi Sinha (18)
3) Ravi Kiran (13)
4) Narayanamurthy (13)
5) Vikram Sakhuja (8)
6) Nandini Dias (8)
7) Lynn de Souza (7)
8) Punita Arumugam (7)
9) Ambika Srivastava (6)
10) Ajit Verghese (5)
11) Jasmin Sohrabji (5)

Here’s another sneak preview: how the agencies, creatives and media, rank in terms of spontaneous awareness:

Creative agencies: Ogilvy & Mather, Lowe Lintas, JWT, McCann Erickson, Rediffusion Y&R, Mudra DDB, Contract Advertising, Leo Burnett, Grey Group, Draftfcb+Ulka.

Media agencies:  Madison Communications, Group M, Mindshare, Starcom Worldwide, Lodestar Universal, Lintas Media Group (LMG), Carat, Maxus India, Zenith Optimedia, The Media Edge - TME.