Ben Hall
Oct 15, 2013

Agencies should act more like brands, says John Hegarty

Sir John Hegarty has said agencies should take their own advice and act more like brands, in the latest installation of Campaign's Talking Inspiration series.

Agencies should act more like brands, says John Hegarty

Speaking as part of the series, hosted by Marc Nohr, Hegarty said: "One of the problems we have with agencies and communication business is that not enough of them believe themselves as brands – a belief of what they do and don't do.

Watch the interview below

He said: "We spend all our lives advising companies to be brands and then suddenly, when it comes to ourselves, we're all things to all people.

"All brands need to be defined".

To see the full interview and other interviews in the series, including Rory Sutherland and Maurice Levy, visit the Talking Inspiration page.

This article was first published on campaignlive.co.uk

Source:
Campaign India

Related Articles

Just Published

21 hours ago

Cannes Lions 2025 rocked by multiple controversies ...

A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning campaigns. Meanwhile, LePub’s New Balance case is under fire for unverifiable claims, and a Budweiser campaign by Africa Creative is facing criticism for skirting music licensing rules.

23 hours ago

Folding logos into logos isn’t leadership

Glassbox Ventures’ founder and CEO instead equates it to a delay dressed as design.

1 day ago

When wedding cash gets replaced by old phones

Cashify’s ‘Phone Wala Shagun’ campaign turns baraat bling into smartphone slingshots—flipping rituals to spotlight resale as modern value.