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May 20, 2009
Aegis Media rolls out a BTL arm
Aegis Media has launched a 360-degree marketing solutions unit, Carat Fresh Integrated.The new entity has been formed as a partnership between Aegis Media and Fresh IMCS, an independent integrated marketing solutions company headed by Linterland's ex-president, Debashis Das.Carat Fresh Integrated will operate as an independent profit centre. Das will take over as the country head of the newly-formed unit and will report to Ashish Bhasin, chairman India & CEO South East Asia, Aegis Media.
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