“Advertising should become what people are interested in:” TBWA’s Dru

For those in advertising, missing a talk by the industry legend, Jean-Marie Dru, chairman of TBWA Worldwide, would be an opportunity of a lifetime lost. No surprise then that several hundred people packed in to hear him speak, choosing this 3 p.m. panel over the enticements of an open bar and the warm, sparkling blue waters of the Arabian Sea.Basing the presentation on TBWA’s success stories, Dru guided the audience through various campaigns that reiterated the concept of ‘Disruption’.