Campaign India Team
Jun 05, 2020

Advertising minutes during Bundesliga rises during broadcast

The last 15 games of the league have seen a total of 164 minutes of advertisements

Picture courtesy: Hotstar
Picture courtesy: Hotstar

The third and fourth round of games in the Bundesliga (after the restart) attracted a total of 164 minutes of advertising on television in India. The 15 games during the round saw an average of 11 minutes of advertisements on the broadcast.

German clubs and the board have been working to simulate crowd noise to add to the television viewing experience. 

According to data provided by TAM Media Research and TAM Sports for Campaign India, ICC was the biggest advertiser taking a 30 per cent share (approximately 50 minutes) of the total advertisements.

Here are the top 10 advertisers for the last two rounds (27 May to 1 June).

Top 10 brands % share
International Cricket Council (ICC) 30%
JSW Cement 20%
Hero Motocorp 15%
Savlon Range Of Prods 12%
Apple Iphone Se 9%
Amul Milk 4%
Amul Kool 2%
Amul Products 2%
Amul Cheese 1%
Amul Malai Paneer 1%



Campaign India