Campaign India Team
May 21, 2020

Bundesliga welcomed back on TV in India by 15 new brands

The league returned with 44 minutes of advertising during the six games that were broadcast last weekend

Bundesliga welcomed back on TV in India by 15 new brands
Live football returned to television last weekend as the Bundesliga (German League) kicked off behind closed doors.
 
While many believed the television viewing experience wasn't quite the same as it was prior to the spread of Covid-19, the good news is that brands embraced the occasion as there were 15 new brands that advertised during the six Live matches on the Star Sports network according to a study by TAM Media Research and TAM Sports for Campaign India (this is in comparison to the brands that advertised the last time the Bundesliga was aired live on television - 7,8 March).
 
Majority of the brands belonged to the Amul stable.
 
15 New Brands 9 New Categories
Hero Motocorp Corporate-Auto
Disney+ Hotstar Premium Ecom-Media/Entertainment/Social Media
Savlon Range Of Prods Range of Toiletries
International Cricket Council Associations/Social/Cultural Organization
Amul Products Milk Powder/Condensed Milk
Amul Milk Non Aerated Soft Drink
Amul Kool Butter/Margarine
Amulya Cheese/Cheese Spreads
Amul Butter Milk Beverages
Amul Cheese  
Amul Fresh Cream  
Amul Cookie Sub  
Amul Shrikhand  
Amul Mithai Mate  
Amul Pro  
 
A total of 44 minutes of advertising played during the six games. 
 
Source:
Campaign India