Advertising Opinion
Rupert Smith
Jan 22, 2025

Advertisers, it’s time to face facts. Because truth matters

Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.

Mark Zuckerberg of Meta, Lauren Sanchez (partner of Jeff Bezos of Amazon), Bezos, Sundar Pichai of Alphabet and Elon Musk of Tesla and X at the inauguration of Donald Trump as President on 20 January. Photo: GettyImages.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Why Shah Rukh Khan still rules India’s brand universe at 60

2 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

3 ICC World Cup: Where does women’s cricket stand after historic win?

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

5 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

6 McCann hits the right note with Hero Splendor’s life symphony

Agencies must prove ROI, not just impressions

7 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

8 Brands must back women’s sport’s future, not just fame

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

9 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

10 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

Related Articles

The great corporate pretence is finally over
Advertising
Jan 23, 2025
Rahat Kapur

The great corporate pretence is finally over

Clarity cuts through advertising’s noise
Opinion
Sep 12, 2025
Gayatri Rana

Clarity cuts through advertising’s noise

How the tariff war could strengthen Apple's ties with India
Advertising
Apr 08, 2025
Staff Reporters

How the tariff war could strengthen Apple's ties ...

Tariff tantrums: When trade wars hit ad budgets
In-Depth
Apr 04, 2025
Vinita Bhatia

Tariff tantrums: When trade wars hit ad budgets

Just Published

GrowthJockey’s Intellsys introduces AdGPT to advance marketing decisions
Advertising
23 hours ago
Campaign India Team

GrowthJockey’s Intellsys introduces AdGPT to ...

The prescriptive ad intelligence system is designed to help marketers shift from data analysis to actionable decisions.

Reebok and Dove unveil limited-edition ‘Reborn Stronger’ collaboration
Advertising
1 day ago
Campaign India Team

Reebok and Dove unveil limited-edition ‘Reborn ...

The limited-edition collection is inspired by resilience and the process of rebuilding.

Avvatar partners with Janhvi Kapoor to promote smart protein snacking
Advertising
1 day ago
Campaign India Team

Avvatar partners with Janhvi Kapoor to promote ...

It has collaborated with Janhvi Kapoor to strengthen its positioning in India’s growing high-protein snacking market.

Little celebrates Children’s Day with 1001 tunes for the little ones!
Marketing
2 days ago
Campaign India

Little celebrates Children’s Day with 1001 tunes ...

Working with Punt Creative and AI music platform Suno, Little's put together what might be one of the biggest children's music releases in recent memory. The album covers seven Indian languages, multiple genres, and different moods, basically trying to have something for every possible baby situation parents find themselves in.