Advertising Opinion
Rupert Smith
Jan 22, 2025

Advertisers, it’s time to face facts. Because truth matters

Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.

Mark Zuckerberg of Meta, Lauren Sanchez (partner of Jeff Bezos of Amazon), Bezos, Sundar Pichai of Alphabet and Elon Musk of Tesla and X at the inauguration of Donald Trump as President on 20 January. Photo: GettyImages.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

4 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

Brands must back women’s sport’s future, not just fame

5 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

6 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

7 CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

8 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Bingo! turns ‘Big No’ into its boldest punchline yet

9 Bingo! turns ‘Big No’ into its boldest punchline yet

Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

10 Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

Related Articles

The great corporate pretence is finally over
Advertising
Jan 23, 2025
Rahat Kapur

The great corporate pretence is finally over

Clarity cuts through advertising’s noise
Opinion
Sep 12, 2025
Gayatri Rana

Clarity cuts through advertising’s noise

How the tariff war could strengthen Apple's ties with India
Advertising
Apr 08, 2025
Staff Reporters

How the tariff war could strengthen Apple's ties ...

Tariff tantrums: When trade wars hit ad budgets
In-Depth
Apr 04, 2025
Vinita Bhatia

Tariff tantrums: When trade wars hit ad budgets

Just Published

McCann hits the right note with Hero Splendor’s life symphony
The Work
4 hours ago
Campaign India Team

McCann hits the right note with Hero Splendor’s ...

Shankar Mahadevan’s rendition of a Bollywood classic powers Hero Splendor’s new campaign, turning everyday rides into India’s shared life stories.

Global media inflation to hit decade low, APAC markets stabilise
Advertising
6 hours ago
Staff Reporters

Global media inflation to hit decade low, APAC ...

Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of post-pandemic turbulence.

Inside Adobe MAX 2025: How agentic AI is redefining the future of creativity and marketing
Advertising
8 hours ago
Vinita Bhatia

Inside Adobe MAX 2025: How agentic AI is redefining ...

AI was not positioned as a replacement for human creativity, but as an intelligent collaborator that could reshape the marketing and creative ecosystem.

Museum of Solutions launches ‘Playground of Possibilities’ celebrating children’s imagination
Advertising
8 hours ago
Campaign India Team

Museum of Solutions launches ‘Playground of ...

It spotlights play as the spark for curiosity, creativity, and problem-solving.