Our Adland Rockstar of the week, Roshni Kavina says being in advertising is like being with the perfect lover. Find out why below.
How did you get into advertising?
After a long consideration between Fine Art (Painting) and Applied Art, I studied applied art. It seamed like an alien world, just having stepped out of college but I had a quick start.
Describe your first week in advertising?
Intimidating. Confusing. Shocking. I was overcome with a feeling of "What am I doing here and will I be able to survive". But at the same time, I couldn’t help being wide eyed, enthusiastic and totally fascinated.
What do you like about advertising?
That it is excruciatingly unpredictable, after all that we put into it. It's like being with the perfect lover. There is always loads of excitement in the relationship even after the honeymoon is long over.
What do you hate about it?
One can never hate anything about a thing she loves. Although sometimes, people can get a bit pretentious.
If you didn't join advertising, what would you do?
I would have take up painting and/or writing full time to begin with.
Your most memorable campaign so far?
It hasn't seen light yet. But for now it would be the print campaign 'Monuments' we did for Cox & Kings travels to celebrate 250 years of their establishment.
Any international/Indian campaigns you really like?
To begin with, the new Old spice campaign, Bud Wiser ‘Real men of genius’. All of Skittles. Honda ‘Hate something change something’. HBO Voyeur is one of my favorites. Helo was outstanding. Diesel 'Be stupid' was terribly engaging …… and I can go on and on. From Indian advertising, I love Surf ‘Daag acche hai’. I think the thought was so simple and beautiful. The new Mango fruity 'Juicy mango surprise'. I also quite like all of Bingo and Safari ‘Reclaim your life’.
One person in advertising you’d like to take out for dinner?
We have too many fascinating and dazzling minds in our industry to spend an evening with just one.