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Our Adland Rockstar of the week, Roshni Kavina says being in advertising is like being with the perfect lover. Find out why below. How did you get into advertising?After a long consideration between Fine Art (Painting) and Applied Art, I studied applied art. It seamed like an alien world, just having stepped out of college but I had a quick start.Describe your first week in advertising?
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Kotak Life’s latest ad reframes retirement as reinvention, using a mirror monologue to tackle India’s chronic tendency to postpone long-term planning.
The industry is expected to grow from $32.2 billion in 2024 to $47.2 billion by 2029, nearly twice the global average of 4.2%.
The indigenous fashion brand taps rising cultural confidence as India’s youth weigh local design, digital discovery, and lifestyle ambition in an increasingly competitive market.
When PR grows, but client demands remain the same, partnerships feel misaligned. The outcome is: fragmented messaging, poor performance, and lost opportunities.